Final Exam- Kirven
By: Aubrey Kirven
The essay, “Democratizing Television,” by Henry Jenkins is an influential piece mentioning the powerful relations between consumers and producers. Jenkins reiterates the ways in which convergence is happening. He contrasts Al Gore’s vision of Current as a new kind of cable news station with the BBC’s efforts to bring more interaction to its existing media model. He further talks about components of culture and how they are not discrete. A quote on page 279, talks about what holds true in one aspect of a person’s life will surely bleed over into other aspects of one’s life. He says that if a younger viewer expects greater influence over the popular media they consume, it’s incredibly rational to believe they will anticipate the same control over the mechanical credentials they consume. He goes on to reveal that if we fail to take that into account, not only are they losing readers, but are also condemning their profession to something completely new and different. The readers will have no opportunity to affect the documentation they need and will assume far too much control.
There is a widespread availability of nearly every television show that is available on the Internet. Today, one can quickly catch up on a television programming without worrying about a particular time slot or network schedule. More content has been made available to the consumer and the technology is continuing to develop. The Internet came into widespread recently and this made a more significant amount of opportunities to stream video over the web. People still consume the media on the television, but the Internet has become a more popular way for everyone of all ages. Sitting down and watching a programming on television is very popular and cable and satellite companies continue to fight to stem the tide of consumers going exclusively online for TV programming. Developments in Internet television are starting to consume away at the traditional television ad revenue.
On large recent development in Internet history was YouTube. YouTube started in 2005. Like most Internet sites, they start off as a small project and began to expand. The YouTube producers created a forum with user-generated content and television programs. YouTube can be used for any person at any age. It allows people to put what they want on the Internet and allows people to show off the talent they may possess. A few singers today that are famous started their careers on YouTube. This is a very impressive and a good way to enhance participation on the web. People can get recognized for their talents and in some cases could lead into fame and fortune. Advertising on social networking sites is a good way to help promote what it is you are trying to sell. Many different people of all ages go onto the Internet and do some type of research. Someone is bound to stumble on a site that you may have created or a product trying to be advertised.
For more information on the Internet history or YouTube history visit these suggested sites:
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