By Alexis Ferraris, Keith Hall, Mairead McKeron, Nick Mooney, and Michael Stenson

On Thursday, April 22, 2010, professor and journalist Frank Sesno made an appearance at Loyola University Maryland to deliver the Muriel and Clarence J. Caulfield Memorial Lecture entitled “Lose the News, Lose the Game: Reinventing Journalism toWin.” In the hour-long lecture, Sesno emphasized that in order for the journalism industry to overcome the struggles that stem from an ever-changing society, journalists must be innovative.

Sesno started off his speech by stating that “the iron core of journalism is melting.” He said that we are in the midst of a “communications revolution” because people are using social media outlets and other forms of technology as news sources. Since 2000, the newspaper industry has lost $1.6 billion in annual reporting capacity. Ad revenue in newspapers has also decreased 43 percent over three years.

Because newspapers are suffering, journalists must think of new ways to reach society. Sesno spoke of how one student, Theo May, age23, traveled across Asia for eight months in an effort to “retrace the steps ofAlexander the Great,” sharing his story on globalpost.com. He then referenced a short documentary made by students that emphasized the importance “engaging, enlightening, andeducating” the youth on the importance of our environment. Sesno stressed the idea that with the changes in the journalism industry, come great opportunities. “[Anyone] with an idea and a camera can capture a moment, a mood, and a world.”

Frank Sesno delivering his lecture in McGuire Hall